Monthly Archives: February 2012

Twitter: a powerful tool for inside investors

If there was a single tool that I would recommend for insider investors, it would be Twitter.

The reason is that Twitter can deliver an enormous amount of relevant content to you, but does so without overburdening your time with long articles.

There are many uses for Twitter. Individuals can use Twitter to keep their friends updated on what they are doing and thinking. Businesses can use it to engage with their customers.

Inside investors use it to deliver timely information about latest developments, news, articles, data, etc.

David Morgan (@silverguru22), founder of Silver-Investor.com and author of Get the Skinny on Silver, explains the virtues of Twitter:

… I read a vast quantity of material every day, mostly on the markets, economy, and of course the precious metals. Of all the material I read perhaps three or four of them are “tweeted” by me to those that care to see what I am reading and what … those that follow these markets closely do not want to miss.

Prior to web 2.0 the “news” was updated by me personally each day except the weekends, believe me it took about an hour each day and it was painstaking work. After years of doing it, I simply got tired of it, but kept on as it was vital to those that came to the website. With the advent of Twitter I can do the same thing in one tenth the amount of time.

Bottom line is if you read a great deal in this space already then following what I post to twitter is probably not that valuable to you. If on the other hand you have very little time to spare and want what I think are the top stories of the day and want to scan them quickly then you might consider following my “tweets”.

This is very typical motivation for insider investors wanting to better reach out to their followers.

Others push Twitter even further, and use it to actually engage their followers and fellow inside investors in conversation. One famous example is the 16 hour Twitter war between Jim Rickards (@JamesGRickards) (of Tangent Capital and author of Currency Wars) and Nouriel Roubini (@Nouriel) (of Roubini Global Economics and Professor of Economics and International Business at New York University).

These two great intellectuals were at odds over the virtues of a gold currency standard, and the role that gold played in the Great Depression. The entire debate is archived on Business Insider.

More practically, however, I find Twitter a very quick and easy way to get the latest insights and information regarding issues and investments that are of interest to me.

Unlike newsletters and reports each Twitter post, or tweet, is limited to 140 characters (letters, numbers, etc). Hence, by definition, tweets are easy to glance at and determine if the topic is worth investigating further.

Once per day I can glance over several dozen tweets, from the insider investors that I follow, in a matter of minutes. If I were to do the same with newspapers, newsletters or emails, it would take far longer.

Getting started with Twitter is easy. Simply go to twitter.com and create an account for yourself. Then visit The Inside Investor Blog’s Twitter page, @InsideInvestorB (using the @ symbol in this manner is shorthand for twitter.com/InsideInvestorB).

On my Twitter page you will see that I tweet about my latest blog posts, as well as other interesting bits of information.

You can follow @InsideInvestorB by clicking on the Follow button located near the top of the page. You will now get tweets from me without having to visit my page directly.

The power of social media can be put to great use on Twitter. You will notice on my Twitter page that I have Followers, and also that I am Following others.

Looking at who I am following is a fantastic way to find other inside investors. When you look at their Twitter pages, you can then look at who they are following.

Remember, when you come across a Twitter page that is of interest to you, simply click the Follow button (you can later Unfollow any pages that you find no longer useful).

Very quickly you will find yourself following dozens, or even hundreds, of other people on Twitter. Each one delivering insights directly to you.

As if Twitter wasn’t useful enough, you are also able to install programs on your phone or computer to enable you to get updates in whichever manner best suits you and your lifestyle. For example, various phones and Mac OS X. Or, do a Google search for “Twitter client”.

To learn more about Twitter, I recommend a visit to fly.twitter.com.

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